This is a fantastic idea executed to perfection by Audi. In 2010 they didn’t create just another beautiful calendar, they created an unexpected experience! Yes, they printed the calender purely as landscape images, no cars, nothing, and then prompted people to download the special iPhone app that would allow you to activate the calendar though an Augmented Reality feature to bring the images to life on your iPhone. I find this fresh posting on Digital Buzz yesterday. Here another enhance idea by Microsoft called, Street Slide (AR interactive navigation app). Let us know what you think!
2010 July 29th